Photo Credit: BenNet Convention Santa Monica, CA – 2022; Loverboy – Kyle Cooke; Jivati – DevRaj Patel; Celsius – John Fieldly
Investor Newsletter 2023
Welcome, valued investors to an exciting new phase in Jivati’s journey. Today, we unveil
our upcoming funding round, poised to propel us toward our ambitious goals. With limited
resources, we achieved remarkable milestones in our previous round: formulation,
production runs, retail placements, influencer campaigns, distribution channels, social
event sponsorship, and an e-commerce website. As we aim to scale up and expand,
additional funding is essential.
In the current round, the investment level is set at $4M. We offer existing and new investors an exclusive discount of 13% – 20% on
SAFEnotes, ensuring a favorable deal. This is your chance to play a vital role in our future
Your support will empower us to expand, innovate, and solidify our position as a
frontrunner in the Beverage Industry, with a focus on the Indian Community. Together, let’s
shape the future of the industry and redefine what’s possible for Jivati and our community.
Join us on this extraordinary journey.r
Our Current Status
Our business presents an exceptional opportunity for accelerated growth, driven by our
unique branding and strategic product positioning in a saturated market. Our expanding
product roadmap, fueled by high customer satisfaction, sets the stage for further success.
Notably, renowned establishments, including restaurants, bars, sports teams, Indian
functions, and influencers, seek to collaborate with our brand, highlighting its desirability.
With a strong foothold in the beverage market, particularly in the thriving Indian submarket,
we consistently outperform our competition.
New Market Expansion:
We are excited to announce the imminent completion of our distribution network in Texas
and New York by the end of Q3 2023, presenting a significant growth opportunity for us to
reach our Indian community on a larger scale. This strategic expansion will enable us to
efficiently deliver our exceptional product, meeting the increasing demand and
strengthening our bond with our valued customers. By forging stronger connections and
enhancing our presence in these key regions, we are laying the foundation for accelerated
growth and seamless accessibility as we strive to provide an exceptional experience for
our cherished Indian community.
In addition to our existing product offerings, we are thrilled to announce the upcoming
launch of our apparel line. The primary objective of this strategic move is to increase
brand lifestyle awareness and stimulate revenue growth. By enhancing our brand lifestyle
and aligning it seamlessly with our current beverage sales, we will reinforce our brand
image and establish a significant presence in the industry.
We partnered with a retailer to help us broaden our online sales presence in 43 states.
While we currently distribute from California and are nearing the completion of our
distribution setup in Texas and New York. This expansion will enable us to significantly
reduce online delivery times to 2 days or less.
We are also excited to inform you that our website will soon undergo an update,
introducing subscription-based packages. This new feature aims to provide continuous
satisfaction to our customers while generating ongoing revenue for our business. With
personalized offerings and exclusive perks, these packages will enhance the customer
experience and strengthen our connection with our loyal community.
Successful Ad Launches:
Following the launch of our social media ads, we have been thrilled to receive positive
feedback from our valued customers. This encouraging response has fueled our
determination to explore additional advertising initiatives and continuously refine our
strategies. With a focus on enhancing brand awareness and driving online sales growth,
we are proud to share that our social media following has increased by an
impressive 18%, with 1500 + followers reflecting the expanding reach and engagement
with our audience.
Our brand has also garnered interest from other businesses seeking event sponsorships
to increase local brand awareness. By leveraging these opportunities, we can expedite
our entry into brick-and-mortar retail, leading to accelerated revenue growth and a wider
consumer reach. This strategic approach allows us to establish valuable partnerships and
establish a stronger presence in local communities, positioning us for continued success
in the market.
Awards & Recognition:
Jivati achieved recognition as one of the top 10 best innovators in the Ready to Drink
(RTD) Cocktails category during the BevNet Convention.
We are thrilled to announce the success of our pilot year, exemplified by the swift
placement of our product in esteemed retailers such as Total Wine & More, 7-Eleven, and
various liquor stores within a week of production. This achievement underscores the
strong demand for our products. As we deepen our understanding of our customers, we
are actively collaborating with select retailers and distributors to effectively reach our
target audience, with a particular focus on the Indian community, which will be a key
driver of our brand’s growth.
We are excited to share that our orders have tripled in the first six months of 2023
compared to the last six months of 2022. This substantial growth was achieved during our
pilot year, demonstrating steady progress despite limited resources. We anticipate
exponential growth ahead with the introduction of new initiatives and strategies. As we
expand our reach within the Indian community, our revenue is set to continue its upward
trajectory while expenses decrease as we scale up our operations.
Looking forward, we are excited to take Jivati to the next level. Here are our key upcoming
In our pursuit of continuous improvement, we are enhancing our cans by eliminating
plastic sleeve packaging and transitioning to digitally printed artwork directly on the cans.
This innovative approach results in a visually appealing product and aligns with our
commitment to environmental sustainability. The approved new prototypes will be
integrated into the upcoming production run.
We are actively pursuing strategic alliances with prominent industry players to diversify
our service offerings. We are in talks with the NBA – G League, specifically the LA
Clippers, who have expressed interest in having us as an innovative brand sponsor for the
upcoming 2024 season. This collaboration offers an incredible chance to boost brand
visibility and expand our presence in the sports arena while also penetrating the wider
beverage market. It allows us to reach a larger target audience beyond the Indian
community, enabling us to introduce our brand to diverse demographics.
Furthermore, we are excited about the prospect of sponsoring IndoWarehouse, a rising
Indian music entertainment group with a strong presence within the Indian community.
Their remarkable talent has propelled them to new heights of domestic and international
fame, presenting an excellent opportunity to engage with our primary target audience.
Aligning with IndoWarehouse will boost brand awareness and foster engagement within
our dedicated target audience.
By forging these partnerships, we aim to cultivate greater brand recognition, expand our
reach across different sectors, and create meaningful connections with diverse audiences.
We are confident that these strategic alliances will propel our business to new levels of
success and establish us as a prominent player in both the sports and music industries.
As we broaden our distribution network, we can collaborate with local vendors who can
enhance our operations and reduce operating expenses. Presently, our operations in
California are streamlined for the West Coast, but we aim to achieve efficiency in the
Midwest and East Coast as well, maximizing our reach and cost-effectiveness.
Thank you for your ongoing support and belief in Jivati. We are excited about the future
and hope you will continue to join us on this journey. We’re more than happy to discuss
our plans, projections, and how your investment can play a crucial role in the growth of
Please feel free to contact us at firstname.lastname@example.org with any queries or for further details about this investment
opportunity. We look forward to discussing this with you.